The Most Demanding Pakistani Fashion Brands in 2023

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Pakistani fashion brands are famous for their classical cuts, vibrant work, elegant designs, and detailed work. They have a touch of modern tailoring along with culture and traditional detail work. In the past decade, many leading Pakistani fashion brands have leveled up their game from fast fashion to high-end couture. It won’t be wrong if we say that the fashion capital of Asia is Pakistan.

These brands have played a vital role in the economy of Pakistan, especially in the past few years. When economies were going up and down, especially during the COVID crisis, it was fashion and food brands that survived. Over time, Pakistani brands have become more prominent in the international market. Often, international fashion influencers and celebrities are spotted wearing Pakistani fashion brands. For example, Anil Kapoor was recently spotted in a movie wearing a jacket from a Pakistani brand, and another Indian celebrity, Gauhar Khan, wore Chikankari Gharara designed by Saira Shakira x Laam at her wedding. Faraz Manan also designed clothes for many celebrities including Priyanka Chopra Jonas, the late Siri Devi, Kareena Kapoor khan, and many more.

Here is the list of highly demanding Pakistani fashion brands in the year 2023

1. Sana Safinaz

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(Images from Sana Safinas Collection)

Sana Safina is a brand loved by Pakistanis all over the world. The high quality of materials they use and their luxury designs make them the best in the fashion market. Their collection is always simple and elegant. They have ready-to-wear, kids’ collections, unstitched fabric, footwear, accessories, bridal wear, and a lot more.

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2. Gul Ahmed

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(Images from Gul Ahmed Collection)

For Pakistanis, summer seems incomplete without lawn dresses by Gul Ahmed. They are best for various summer varieties and colors. Gul Ahmed is one of the top Pakistani textile providers in the fashion market in 2023. They have a budget-friendly collection, unstitched fabrics, bags, kids’ collections, fragrances, footwear, and home accessories.


3. HEM

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(Images from HEM Designer Collection)

The brand HEM is well known for its handcrafted, elegant embodiments. They are making waves in the fashion market of Pakistan with their fresh colors, lace, embellishments, and embroidery. Their collection includes pret-a-porter, bridal wear, luxury prêt, and haute couture.


4. Sobia nazir

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(Images from Sobia Nazir Collection)

Another big name in the fashion industry of Pakistan is Sobia Nazir. Her work is highly creative and close to nature, which gives her a competitive edge in the industry. Sobia is a designer who has represented Pakistan in international forums. Her collection includes lawn suits, silk suits, kurtis, chiffon suits, pret-a-porter, and couture.


5. Maria B.

Pakistani fashion brands 4 Pakistani fashion brands 3
(Images from Maria B Collection)

Maria B. also known as Maria Butt, is a Lahore-based designer who launched her clothing brand in 1999. Her collection is always classic, creative, and chic. She covers diverse ranges such as pastels, bright hues, traditional, chic, trendy, and more. Her collection includes ready-to-wear, accessories, perfume, kids’ collections, unstitched fabrics, and haute couture.

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6. Khaadi

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Khaadi is a famous Pakistani fashion and lifestyle brand. It was founded by Shamoon Sultan in 1998, and now it operates in 17 cities in Pakistan. It is also present in the UK, the United States, Canada, Qatar, and the United Arab Emirates. Khaadi’s collection includes kids’ collections, wear, home accessories, western wear, eastern wear, and clothing under budget.


7. Alkaram

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Al Karam is another famous name in the Pakistani clothing brands industry. The brand was founded in the year 1986 by Fawad Anwer, and since then it is providing quality clothing in wide ranges for both men and women. It has more than 50 outlets all over Pakistan and the categories include unstitched fabrics, ready-to-wear, home textiles, kid’s collections, accessories, MAK, and footwear.


What are your favorite Pakistani Fashion Brands?

Let us know your favorite Pakistani fashion brands in the comments.

By Syeda

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