Reviving the Swinging Sixties: Exploring the Bold and Beautiful Fashion of India in the 1960s

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The 1960s was a decade of cultural and social revolution that impacted every aspect of society, including the world of fashion. India was no exception, as the country experienced a shift in fashion trends during this era. For fashion enthusiasts, exploring the fashion scene of India in the 1960s can offer a glimpse into the country’s rich cultural heritage and the evolution of fashion through the decades. In this blog, we will delve into the fascinating world of Indian fashion in the 1960s and discover the style icons and trends that defined this vibrant period.

Indian fashion in the 1960s


Indian fashion has a rich and vibrant history, with each decade bringing new styles and trends to the forefront. In the 60s, it saw a fusion of traditional and modern elements, resulting in a unique and eclectic style that continues to inspire designers and fashion enthusiasts today. One of the most significant events in Indian fashion was the establishment of the National Institute of Fashion Technology (NIFT) in 1961. The institute provided a platform for aspiring designers to study and experiment with new techniques and styles, leading to a surge in creativity and innovation in the industry.

Another major event was the emergence of the “mod” style, which originated in Britain and quickly spread to India. This style was characterized by bold prints, bright colors, and short hemlines, and was embraced by young people across the country. Many Indian designers incorporated elements of the mod style into their collections, resulting in a unique blend of Western and Indian fashion.

Testimonials from fashion icons of the time speak to the impact of Indian fashion in this era. Actress Sharmila Tagore, who was known for her fashionable sense of style, famously wore a bikini in the film “An Evening in Paris,” which caused a stir in conservative Indian society. Meanwhile, singer Asha Bhosle became famous not just for her music, but also for her bold fashion choices, which included colorful saris and modern Western outfits.

One of the most notable cases was the rise of the “kurta” as a fashion statement. The kurta is a long, loose-fitting tunic that is traditionally worn by men in India, but in the 1960s, it became a popular choice for women as well. Women began experimenting with different styles and fabrics, resulting in a variety of unique and creative designs.

Indian fashion in the 60s was a time of experimentation and innovation. From the establishment of NIFT to the emergence of the mod style, the decade was marked by a fusion of traditional and modern elements that continues to inspire designers and fashion enthusiasts today. With bold prints, bright colors, and unique designs, Indian fashion in the 1960s was truly one of a kind.

Indian fashion in the 1960s 2
 Indian Kurta

The 60s were a revolutionary era for Indian fashion. With the emergence of bold and vibrant prints, the fusion of traditional and Western styles, and the rise of iconic designers like Ritu Kumar and Satya Paul, the Indian fashion industry saw a major shift. These trends have continued to influence and inspire modern Indian fashion. Looking back, we can say that it truly was a decade of fashion liberation in India. To quote Coco Chanel, “Fashion fades, but style is eternal”

Photos from Google

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