Bengaluru is a city in India. Myntra has announced a strategic agreement with Missguided, a prominent UK-based fashion label, to sell its items in India through the Myntra platform.
This will be the first time Missguided will be available to shoppers in India, with an assortment of 350 unique designs to begin with. The premium apparel and footwear market targets young women who are interested in street style, social media trends, and pop culture.
Myntra collabs with Missguided
The partnership enables fashion-forward consumers in the country, particularly those between the ages of 16 and 25, to gain access to the brand’s most recent, super-trendy, elegant, and leading collections in women’s apparel.
In just over a decade, Missguided, one of the UK’s leading fashion-forward online companies, became a global fashion phenomenon among women in various countries, including the United States, France, Australia, and Germany.
Figure-hugging dresses, hot to crop tops, flashy jumpsuits, casual party wear, and soft nightwear are among the company’s core products, which are available in both knitted and woven segments. Missguided is well-known for its clever use of silhouettes, innovative trends, and design-led tailoring in a variety of verticals.
New arrival every week
To begin, Myntra will include 350 pieces from the brand, with new styles arriving weekly from the United Kingdom. Missguided’s clothing variety sells for an estimate of INR 2500, trying to cater to the list’s semi section.
Missguided believes in empowering women all over the world to be confident and own their stories. The brand was inspired by this generation of fearless women – strong-willed, straight-talking, dreamers, and forward thinkers.
Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, resulting in a brand that delivers everything a woman on the go needs to be unstoppable in today’s world.
Missguided is targeting young women who are typically Urban Trailblazers looking for the latest as well as trendiest in designs and styles across categories in the premium market with this collaboration. The brand will also have its own Official Brand Store on the Myntra app, allowing shoppers to easily explore the brand and its proposition.
Fashion in your hand
With the addition of Missguided, Myntra now has a diverse range of international fashion brands in the premium market for women on its own console, solidifying its own leadership position in the online fashion space. On Myntra, demand for international brands has been increasing, with the category experiencing significant growth in terms of sales.
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Conversing on the community, Sharon Pais, Chief Business Officer, Myntra, said,
“We are happy to announce the launch of Missguided on Myntra,” said the company. It has undoubtedly earned a name for itself in the global fashion arena as a result of its unwavering devotion to its clients in terms of giving the most up-to-date different designs depending on ever-changing trends, similar to Myntra’s promise of providing the best fashion shopping experience.
As we continue to lift the bar on enabling them to boost their fashion IQ, buyers across India would benefit greatly from this partnership. Missguided will undoubtedly be well received by our thriving generation of fashionable, fashion-forward women shoppers, who are open to worldwide innovative and experimental styles.
“We are excited to debut into the market in India by working with India’s top style website, Myntra,” Nitin Passi, Missguided’s Founder and Chief Executive Officer, said of the industry’s collaboration with Myntra. With its global range of uber-trendy garments and trying to cut styles, Missguided is primed to appeal to India’s fashion-conscious.
We’re confident that our cooperation with Myntra will help us strategically expand the brand and connect with Myntra’s thriving young customer base.”
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official website >>> Missguided
photos from Missguided
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