MS Dhoni’s first green fashion endorsement 

 

MS Dhoni’s first green fashion endorsement

MS Dhoni is endorsing Indian Terrain’s sustainable clothes. MSD will be the face of their campaign and give sustainable fashion, which is growing, a ‘cool’ twist with their ultra-stylish and humble personality.

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When it comes to his looks, Dhoni always likes to experiment. Like Dhoni’s fashion sense, which is casual yet chic, the durable clothing line has a wide range of eco-friendly t-shirts, trousers, and shirts.

Known for its ethical practices and sustainable fashion, this endorsement from Indian territorial MS Dhoni seeks to spread awareness among consumers about underdeveloped sustainable agricultural practices and the environmental impact of their purchase decisions.

MS Dhoni and sustainable fashion

Founded in 2004, Indian Terrain is one of the most sought-after brands in the market today. What makes the brand stand out from other labels in the industry is its clean and minimalistic approach.

With ‘tamari fabrics in its designs, Indian Terrain has managed to create a world-class label and has set a benchmark for its competitors in the sustainable fashion industry.

All the Indian Terrain products are certified by the Forest Stewardship Council (FSC) to be certified as ‘FSC-Certified’ in accordance with the global Forest Stewardship Council standard. Indian Terrain also uses cotton from the smallest and most sustainable growers in India.

MS Dhoni endorses sustainable clothing brand

“I’ve always enjoyed interacting with the youth and being in touch with what they care about. I’ve been a supporter of the cause of promoting sustainable fashion over the years and I’ve always made it a point to wear sustainably made clothing.

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I am glad that Indian Terrain has come up with an offering that encourages a sustainable and ethical approach to fashion and I am delighted to be associated with it,” MS Dhoni said, as per a Hindustan Times report.

To have a personality like MS Dhoni

Dhoni is a famous global brand and his endorsement comes at a time when the Indian Terrain is focussing on brand re-branding to connect with younger consumers in India. The new brand strategy being adopted by the brand will address social consciousness and sustainability which is becoming a huge global concern for the millennials.

‘I have grown up in India and have always worn our products. I also believe in being more responsible with my actions, so, I am happy to partner with Indian Terrain. 

With our approach to brand partnership, we wanted to work with MSD to help spread awareness about sustainable farming practices among young consumers and help in creating a positive change in the industry,” said Singh.

What is Eco-Friendly Fashion and Sustainable Clothing?

Every time you go to buy clothes, there are a lot of things you need to consider. Firstly, is the product environment friendly? Secondly, is the product made with water and other natural resources? And thirdly, is the product eco-friendly and designed to be more sustainable?

Currently, there are a lot of clothes on the market with a big price tag. What most people forget about is that the clothes they wear every day are not meant to last more than a few months at most. The brand sells clothes that are made to be taken from the clothing rack and worn immediately.

There is no need to worry about how the clothes were produced and how they might harm the environment either.

Indian Terrain and their sustainable practices

Indian Terrain was founded with the aim of creating a sustainably responsible and green apparel brand that has a presence in more than 60 countries across the globe. Indian Terrain has always had a conscience for supporting and practicing sustainable practices in the garment industry.

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It has had one of the largest and most dedicated recycling programs, known as B.R.A.D (Bid and Return Apparel Design and Manufacturing) for many years, which provides clothing designers with recycled and second-hand fabrics.

The B.R.A.D program and recycled fabrics provide designers with a distinct manufacturing option, ensuring sustainability and preventing unnecessary disposal of fabric scraps, and sets Indian Terrain apart from other fashion brands.

What does this mean for us?

Credibility and trust are two important factors when it comes to fashion. As the Indian Terrain is one of India’s most popular apparel brands, this endorsement will definitely help them achieve a wider consumer base.

Also, Dhoni’s style statement, when it comes to the T-shirts will bring something special to our wardrobe. If you are in the market for some unusual yet funky fashion products, go ahead and check out these. We just have to wait and see, what innovative clothing designs the rest of the apparel brand has in store for us.

Is your wardrobe eco-friendly?

Greater transparency in the fashion industry helps reduce their environmental impact, which, in turn, is a huge boost for the environment. This is exactly why a lot of brands and designers are switching over to sustainable and eco-friendly materials.

Even Dhoni is willing to pay a bit more for clothes made from sustainable or recyclable materials because it is a good way to curb their carbon footprint.

According to the World Bank, about 50 million tons of discarded textiles are disposed of every year and this is creating an environmental hazard since 80% of these waste materials are water- or energy-intensive to break down.

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Therefore, brands that offer eco-friendly products not only make a great sale but also help the environment by saving money and mitigating their carbon footprint.

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Think and Grow Rich

Ajay Rawat

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