Begin Lesson 5

LESSON 5

In this lesson, you will learn how to use the All In One SEO tool and all the components involved in basic SEO. As it is critical to your blogs being found. 

Bonus Material

All In One SEO (search engine optimization) tool

Now that you have put your blog into text it is time to complete the SEO phase of your article. Luckily we use All In One SEO which is simple to use and will make sure your blog can rank and get a lot of traffic. In this section, we will tell you how to use the all-in-one SEO tool.

Start by scrolling down to the bottom of your blog and you will see AIOSEO Settings.

Snippet Preview- This is how your listing on a search engine result page like Google or Bing might appear. We will be changing it so let’s see how. You do not need to do anything in this section.

Post Title- This is the title to your post as it appears in search engine results. The default is your post title, a separator, and the site title. In this case Our Fashion Passion. Now the maximum length of your post title is 60 characters. If yours is longer either consider shortening your title or you can click behind the site title and hit backspace to remove that. Also, you would probably remove the separator as it is no longer necessary. If your title is still too long it is best to shorten it. This is important to SEO. (Note if you change your title, do not forget to go back to the top and change your permalink to match it.)

Meta Description- This is the small amount of text you see under the title in search results and it is important. The default is post excerpt but really that is not the best way. What we suggest is going to the first line or two of your post and finding the line that contains the KEYWORD of your post. Copy it then clicks in the Meta description box behind Post Excerpt and hit backspace. Now paste your text with your keyword into the box. You may have to shorten it to meet the 160 character requirement, but make sure you do not remove the keyword as it is important here.

Focus Keyphrase – this is your keyword and is very important. This is where you would enter your keyword. If you have done your keyword research as we previously mentioned you will type it here. Should not be more than 4 words. More than 4 words is called a long-tailed keyword and is strongly discouraged.  Hit enter once your word is inserted. You will get a score at a scale of 100 and do not worry it can be improved if the score is low.

Below the Focus, you will now see what is right and what needs improvement. It is always best if they are all green-checked, but that is rarely the case. I will list the various components and explain each here.

Focus Keyphrase in SEO title- simply this is having your keyword in your title. You always should. If not then you should consider a different title or keyword. Also, try to select keywords that are not too broad. For instance, if you are talking about kids’ shoes for school don’t make your keyword shoes as you will never rank for that keyword. Better to have “kids’ shoes for school. At least there you have a chance to rank in the results.

Focus Keyphrase in meta description- the fact is you should have your keyword in the meta description. If it is not there, find a way to get it there.

Focus keyphrase length – as previously mentioned your keyword should be 4 words or less.

Focus keyphrase in URL– If your title had your keyword in it from the beginning it will default to have it in the URL. If not or if the URL is too long then scroll to the top of the editor and where you see the permalink click edit and correct the URL to contain your keyword.

Focus keyphrase in the introduction- It is best to have your keyword right away in your blog. Should be in the very first sentence that you write and that is also why it is best to use that sentence in your meta description.

Focus keyphrase in Subheadings- remember we said you should break up your paragraphs with subheadings H2, H3, H4, and so on? Weill it is important to have your keyword in a few of those subheadings. Not all of them, but some. Too many are as bad as none.

Focus keyphrase in image alt attributes – this means the image needs to have the keyword in the alt attributes. To do this simply click the image and then the pencil, then where it says Alternative text add a few word description of the photo and be sure to include the keyword. Do not have the exact same words in each photo. The words you place here are not visible, but search engine bots do read them. So they are important.

Additional Keyphrases – is not important