Begin Lesson 3

LESSON 3

In this lesson, you will learn how to write your first draft, select a good title, and photos. The course will explain in detail how important your title is and cover basic rules you should follow when finalizing the title. 

We also cover the aspects of readability including passive voice, transition words, and more. 

Bonus Material

Write a Draft

Now it is time to write your first draft. It is not important that it is perfect. This is just a good time to get your first thoughts on paper so you can make sense and order of the work.

We suggest writing it in a word document, on paper etc, so you will always have a backup. It is also important that you write using language suitable for your audience. The simple fact is people do not like to read what they do not understand.

Include your introduction and make your statement. Jot down your examples and draw your conclusion.

Ask yourself does the work flow or is it choppy? Is everything easy to understand?

Select Photos or Videos for your blog.

Even a great blog always seems to be missing something when it does not have great photos to go with it. The big problem is where can you get photos that you are allowed to use?

If you have photos that you have the rights to by all means use them. If not I strongly suggest using one or more of the following sites

Pexels.com, Unsplash.com, Gettyimages.com, Canva.com, Pixabay.com

In all cases you need to credit the source of the photos within your blog with a simple line like “Photo Credit example” just below the photo. There are laws that require this so make sure you add this.

Make sure the photos flow with your work and bring it to life. Three or 4 photos are enough but more is always better.

Keep in mind a great featured image is the first thing people will see when considering your blog. Also it is what they will see when your blog is shared on social media. So pay special attention to that. Make sure it pops and is inviting for people to read your work.

Finally each image file has a name and an alt image attribute. The keyword should be in the name and alt image attribute. People never see this, but it is read by search engines and it is important for SEO.  You can accomplish most of this when you save a photo simply rename it with the keyword attached. No two images should have the exact same name by the way.

Title

The title of your blog is one of the most important things about it. This is what people see on search results and when your blog is shared on social media. There are some basic rules to writing a title and I will outline them here.

Rule 1

Title should be exciting and make people want to read more.

Rule 2

Title should contain the keyword you decided on when you were doing your research.

Rule 3

For SEO purposes your title should have a number. Did you ever notice the top blogs are like 10 best or top 20 etc? The reason is SEO.

Rule 4

Once again for SEO purposes your title should contain a “power word”. Power words are not necessarily what you may think they are. Power words are SEO power words. To get examples of power words follow the link https://consultantsussex.com/short-power-words-seo-post-title-seo-boost.

Rule 5

Title should not be more than 60 characters long including spaces and punctuation if any. Most people like a short title that gets to the point fast. SEO also likes a title to do the same.

Readability

A blog should be easy to read for anybody and it is also important to SEO. There are certain components in readability including Paragraph length of 150 words maximum and sentence length of 20 words or less that we covered previously.

What we did not cover before is passive voice, transition words, consecutive sentences with the same word at the beginning, sub heading distribution, and Flesch reading ease. I will cover these one by one here.

Passive voice – is defines as “a sentence in which the subject receives an action”. On contrast active voice is a sentence in which the subject performs and action. Passive voice can be wordy and difficult to understand in contrast to active voice. An example may be “the door was opened for john” a passive sentence. Or “John opened the door” an active sentence.  It is recommended that your writing have more active voice than passive. Follow the link for more info.  

You can learn more about passive voice by clicking HERE

Transition words – Transition words show the reader a relationship between phrases, sentences, and paragraphs. Using them allows readers to understand how thoughts are connected.

An example might be: I turned on the oven. So it got hot.

Transition words are Therefore, in other words, so, however, for instance, above all, in addition, after that, similarly, and in conclusion. It is recommended that at least 20% of your text contain transition words. Sometimes that can be difficult, but at least try when you can.

For more information on transition words click HERE

Consecutive sentences – Simply put it is highly recommended that you do not start two or more consecutive sentences with the same word. While that may seem easy it sometimes cannot be avoided. But it is against best SEO practices.

Sub Heading distribution – We recommend that you have a sub heading before every one or two paragraphs. This breaks down the writing, makes it easy to understand and it is good for SEO as H1, H2, H3 sub headings tell search engines what is important in the article. Your writing should only have only 1 H1 heading, and it must contain the key word. You can spread around the other headings between H2, H3 and beyond. Once again include the keyword a few tiems in the other headers, but not more than a few times.

Flesh Reading Ease – This is a formula to assess the grade-level of the reader. The best way to describe this is the best text should contain shorter sentences and words. A score of 60 to 70 is pretty much acceptable as standard. Anything lower is difficult to read and higher is considered easier.

To learn more about Flesh Reading Ease click HERE

Finally that covers the readability of your work. Now that you know what is required look at the work of good writers and you will notice the vast majority follow these guidelines when writing.

Links

Links from your blog me seem like an afterthought, but they are a necessary part of SEO and in turn getting your blog found in the 4 million blogs produced every day around the world. The rule is that your blog should have at the very least one “outbound link” and one “inbound link”.

Outbound Link – an outbound link is a link from your site to another site. At can be displayed as the actual link or you can use a make a word a link as well. Personally I prefer a word as it is brings a lot less clutter to the blog. (One thing to note, it is bad SEO practices to link from your keyword.)

Inbound link – An “inbound link” very simply is a link from your writing to the site you will be publishing to. For instance if you are publishing on our site you should make a link to your member page or another one of your blog