The creator of Kylie Cosmetics, Kylie Jenner, said that she has entered the fashion industry with her line Khy. Her decision puts her in line with her sisters Kim and Khloe Kardashian, who have seen incredible success from their fashion businesses, Good American and Skims, which are generating record-breaking profits.
According to a Hypebeast report, Ms. Jenner is broadening her portfolio by taking up positions as a creative director and clothing brand owner. She announced her new project on Instagram with a picture of herself sitting on a carpeted floor and a black leather jacket with the words “meet khy.” She mentioned the seemingly recently created account @khy in her message, and it quickly attracted 136,000 followers in just 48 hours.
Ms. Jenner is shown on the brand’s webpage wearing a faux leather trench. The website is still only a holding page to subscribe to a newsletter. It is anticipated that an online store will open on November 1st, right before the start of the holiday season.
“Khy pays tribute to the fashion industry’s boundless potential. In a news statement, Jenner stated, “We are dismantling boundaries and will redefine the meaning of a designer brand, with creativity and quality at a better price.” “I wanted to create a platform on Khy where our customers could experience fashion at a more affordable price point, with new designers and brands.”
According to Harpers Bazaar, Jenner collaborated with Namilia founders Nan Li and Emilia Pfohl to develop a 12-piece capsule collection of faux-leather coats, tops, trousers, and essentials for its first collection. Prices for the collection ranged from 48 to 198 dollars, and sizes ranged from XXS to 4X.
“Khy pays tribute to the endless possibilities found in fashion. According to a press release from Jenner, “We are dismantling boundaries and redefining the meaning of a designer brand, with creativity and quality at a better price.” “My goal was to create Khy as a venue where our clients could experience fashion at a more reasonable cost, showcasing emerging designers and brands.”
In collaboration with Namilia founders Nan Li and Emilia Pfohl, Jenner created a 12-piece capsule collection of faux-leather trousers, coats, tops, and essentials for the first collection. According to Harpers Bazaar, the cost of the pieces ranged from 48 to 198 dollars, and the sizes offered were XXS to 4X.
On the brand’s website, Ms. Jenner can be shown sporting a faux leather trench. For now, the website merely serves as a holding page for newsletter subscriptions. An online store is scheduled to launch on November 1st, just in time for the start of the holiday season.
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