With a generative AI-powered personalized garment creation tool, H&M Group’s print-on-demand product service Creator Studio showcased the retail group’s first usage of AI.
With the new AI tool, anyone can create and model clothing using AI-generated personalized visual artworks based on language input from the user. This implies that everyone can play designer and quickly produce original designs of an artist’s caliber.
Using artificial intelligence (AI), Creator Studio’s latest text-to-image merchandising technology converts written prompts into mocked-up clothing that can be printed with unique visual artwork in a range of preset designs. Then, using the H&M Group’s global printing and shipping infrastructure, this may be bought or sold instantaneously and fulfilled quickly and sustainably.
With the launch of its unique technology in 2021, Creator Studio hopes to provide its creators—artists, labels, licensees, and customers—with a high-quality, end-to-end bespoke garment printing and fulfillment solution that will increase the sustainability, economy, and ease of use of the merchandise.
“Our mission at Creator Studio is to empower and enable any Creator to express themselves through merch,” stated Dinesh Nayar, managing director of the company. We are constantly looking for innovative methods to make it easier for our clients to produce content, so incorporating a seamless AI tool for creating artwork is a logical next step for us to take.”
All AI-generated art is printed on True Blanks, a clothing line created specifically by Creator Studio. True Blanks offers an expanding array of designs for men’s, women’s, and children’s apparel and accessories that are made of recycled polyester or 100 percent organic cotton.
Creator Studio’s latest text-to-image merchandising technology leverages artificial intelligence (AI) to transform written prompts into apparel mockups that can be printed with distinctive visual artwork in a variety of preset designs. This can then be bought or sold instantly and fulfilled swiftly and sustainably by utilizing the H&M Group’s global printing and shipping infrastructure.
Creator Studio aims to offer its creators—artists, labels, licensees, and customers—a superior, end-to-end bespoke garment printing and fulfillment solution in 2021 with the launch of its innovative technology. This will improve the sustainability, economy, and usability of the merchandise.
The newest text-to-image merchandising technology from Creator Studio uses artificial intelligence (AI) to transform written prompts into mocked-up apparel that can be printed with original visual artwork in a variety of preset designs. Then, this may be instantly purchased or sold and swiftly and sustainably fulfilled by utilizing the H&M Group’s worldwide printing and shipping infrastructure.
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