According to LookFantastic’s 2022 beauty trends report, Charlotte Tilbury was the most popular beauty brand last year.
LookFantastic data is used to reveal the trends, products, and regimes that have influenced the beauty trends of 2022, including the most popular beauty brands, the most popular skincare ingredients, and the most popular social media trends.
Keely Gough, managing director of LookFantastic, said: “2022 has been a year of upheaval and uncertainty, and consumers are looking for affordable luxury products from established brands in light of economic challenges and rising living costs.”
Whether it is demand for the latest innovations, science-backed ingredients, or hacks to enhance beauty regimes and save time and money, platforms such as TikTok and Instagram continue to play a pivotal role in pushing beauty trends.
Charlotte Tilbury tops top beauty brands and top make-up products in 2022
The top beauty brand spot belongs to Charlotte Tilbury, known for its Flawless Filter and Contour & Blush wand. The beauty brand, favored by celebrities including Madison Beer, Hailey Bieber, and Khloé Kardashian, accumulated 450,000 average monthly searches. #charlottetilburyhashtag #charlottetilbury accumulated 1.3 billion global views on TikTok, while #charlottetilburypillowtalk referenced its famous lipstick to the tune of 18 million.
With 165,000 searches and 3 billion views on TikTok, Mac ranked second and Clinique third. As influencers from all over the world tried Black Honey Lipstick in 2022, the TikTok hashtag #Blackhoney received more than 94.8 million views.
With 40,500 searches per month and 10.3 million views on TikTok, Charlotte Tilbury’s Flawless Filter claimed the top spot in 2022 as the top make-up product, followed by Madison Beer’s Vogue tutorial, which prompted 27,100 searches for her Contour Wand product. Third place went to Laura Mercier’s Translucent Powder, followed by influencer Jess Hunt’s Refy Brow Sculpt product and Dior’s Lip Glow Oil.
This year, The Ordinary was the most-searched skincare brand
According to TikTok, the hashtag #theordinary generated 1.7 billion views in 2022, making The Ordinary the most popular skincare brand in 2022. With 35.1 million views on TikTok, the hashtag #theordinarypeelingsolution gained popularity during a lockdown and continued to grow in 2022.
After dermatologists recommended CeraVe’s cleansers for acne-prone skin, CeraVe’s cleansers went viral on TikTok. There have been 8.9 million views of the hashtag #ceravecleanser on TikTok so far.
In third place was La Roche-Posay with 90,500 searches, with its SPF 50 Invisible Fluid gaining 2.3 million views on the hashtag #larocheposayspf.
According to the results, salicylic acid was the most searched skincare ingredient, followed by collagen, retinol, hyaluronic acid, and vitamin C.
Top beauty and skincare trends in 2022
There are 49,500 searches per month on Instagram for brow lamination to give lifted, full, and fluffy brows, while TikTok has 1.3 billion views for the hashtag #browlamination.
With 49,500 on average monthly Instagram searches, microblading was the second most popular beauty trend, followed by lash serums that stimulate lash growth with 12,100 searches on average and 429.5 million views on TikTok. The fourth spot was occupied by soap brows, a trend started by beauty creators using soap to lift their eyebrows and keep them in place, while the fifth spot was taken by Euphoria make-up, which was inspired by the TV show. According to LookFantastic research, body care was the most popular skincare trend in 2022, with ingredients like AHA’s, BHA’s, and hyaluronic acid proving increasingly popular. In 2022, dermaplaning facials were the second most popular skincare trend, a technique that removes dead skin and hair with a razor-like tool. TikTok has seen 2.4 billion views of this trend.
In third place was the Gua Sha tool for contouring and sculpting your face, followed by lip scrubs in fourth place and pimple patches in fifth. As consumers increasingly invest in products and brands to provide an uplift and support their own well-being, we expect an increase in demand for eco-friendly products, such as refillable packaging, and a focus on ‘self-care’ products next year.
Photo from: Google
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