Blog by, EDWIN WAMAE
Guess what guys! Loud Logos Fashion, the famous fashion trend from the 90s, is back with a bang this year. Top-of-the-line brands such as Gucci, Fendi, Valentino, Burberry, and many others are trying to find a way to reach out to the millennials. And what’s the preferred way of reaching out to this generation of fashion trend? The answer to that question’s simple; big and bold brand logos emblazoned on apparel.
Loud Logos Fashion is a trend of clothing that believes “if you’ve got it, flaunt it. ” What really drove this old prominent logo back into the fashion industry after a long period of time was social media. The Internet has with no doubt been the reason behind reemerging of such fashion brands. And the best part about media? It makes it easy to set trends as well as bring back old fashion styles to the lime light.
Wearing Logos on your t-shirts, or even on shorts is a status symbol and it communicates your fashion competency. Brands market themselves by positioning their Logos on outfits prominently. This makes it easier for the public to identify them, consequently making purchase and earning them money; real good money. Celebrities benefit from this as well, while promoting these brands. Their fan following also increases in the process.
So, why have these big, bold logos come back into trend? During the 90s, such Logos only belonged to affluent families. Now Logos have gone beyond the affordability factor. They are used to address serious issues and convey messages. For instance, Gucci sold logo T-shirts that were deliberately misspelled as ‘Guccy’ to address the issue of counterfeits.
Now you’re in the know. Leave a like and comment down below.
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