This year, discussions frequently broke out on social media and the internet as a variety of fashion-related news stories became “viral,” a phrase used to describe issues that spread quickly online. We developed a list of the fashion moments and events that generated the most significant internet debates in 2022, inspiring movements, establishing trends, and having an influence on society outside of the fashion world.
In other words, we’re looking forward to more in 2023. More discoveries, spectacle, thinking, perhaps? There is only hope! Below, we take a look back at the 2022 fashion year’s most popular, talked-about, crazy, and viral events.
Bella Hadid’s Copernic spray-on dress
Ye’s antics were slightly diverted by Coperni’s SS23, which presented a creative and avant-garde approach to clothing design. Manel Torres, the CEO of Fabricant Ltd., arrived on the runway alongside an aide for the performance, spray-painting Bella Hadid, the BFC Model of the Year, with a dress. According to analytics provider Launchmetrics, the incident went viral on social media and became a pivotal moment in pop culture.
Kim Kardashian’s Met fashion moments
When Kim Kardashian appeared on the red carpet for the 2022 Met Gala wearing Marilyn Monroe’s “Happy Birthday, Mr. President” outfit. The see-through dress, which was based on a concept by Bob Mackie for Jean-Louis, rose to fame when Monroe donned it to sing Happy Birthday to President John F. Kennedy in 1962 on his 45th birthday. Due to the renowned garment’ fragile nature, Kardashian received criticism for wearing it again and jeopardizing its integrity. Others also criticized her drastic weight reduction in order to fit into the dress. All in all, it was a discussion that dominated the internet for weeks both before and after the specific incident.
Alessandro Michele leaves Gucci fashion moments
The news that Alessandro Michele will be leaving his position as creative director of Gucci shocked the internet as a whole. After seven years at the Kering-owned company, where he was credited with making the Italian brand very successful, the designer made the decision. Magnificent runway displays, a stronger online presence, and highly publicized collaborations, such as those with Harry Styles, Adidas, and The North Face, may serve as markers for Michele’s tenure at Gucci.
The most recent Gucci show was one of Michele’s viral smashes, and it featured a catwalk presentation of a collection featuring 68 different twins. Launchmetrics reports that the ‘Twinsburg’ event brought in 18.8 million dollars in MIV, with 6.6 million of it coming through the brand’s own media channels and platforms. Its popularity was primarily due to the portrayal of families and was a continuation of Michele’s earlier Met Gala performance with Jared Leto, which revealed his interest in twins.
Valentino’s Pink PP debut
Valentino had a remarkable year. The launch of Pierpaolo Piccioli’s Valentino Pink PP collection, which saw an almost totally hot pink catwalk debut for the brand’s FW22 collection, as well as historically significant couture creations, an iconic association with Zendaya, and other developments. It was a crucial moment for Piccioli’s time at the company, which is widely known for Valentino Garavani’s “Valentino Red,” and it indicated that “Barbiecore” was unquestionably occurring. Pink is now in style and is not going anywhere.
Diesel Belt skirt fashion moments
The skirt led to tens of thousands of TikTok takedowns as people criticized the cost and usefulness of Diesel’s belt skirt. Despite concerns, Diesel has emerged as the underdog of the fashion world, transforming itself from a garish jeans company into a daring denim brand under the direction of Creative Director Glenn Martens. Diesel’s self-titled “D” logo has been named the best logo of the year by Lyst. In its annual year-in-review report, Lyst stated that “Diesel’s logo seized the zeitgeist, defining the vibe of 2022 and became one of the hottest brands of the year.”